The Background: Spotting the "Single Ingredient" Trend
A successful pet grooming chain in Australia noticed a significant shift in consumer behavior: their clients were no longer buying cheap biscuits. They were constantly asking for recommendations on single ingredient dog treats and grain free options.
The owner saw the opportunity to launch her own line of freeze dried raw dog food toppers but hit a wall.The Challenge:
The MOQ Barrier: Most factories required 10,000 bags per SKU. For a small business looking for private label pet treats with low minimums, this risk was impossible to take.
The Design Void: She had a logo but zero experience in pet food packaging design or compliance labeling.
Our Solution: A Turnkey OEM Solution for Startups
We believe in growing with our clients.
Market-Proven Formulas: Instead of costly R&D, we recommended our top-tier wholesale freeze dried dog food formulas. We started with the classic "Whole Prey" Chicken Recipe (Chicken Breast, Heart, and Liver). This nutrient-dense blend meets human grade pet food standards and offers better palatability than plain meat.
Low MOQ Support: Utilizing our digital printing technology, we lowered the entry barrier to just 500 bags per SKU. This allowed her to test the market without heavy inventory pressure.
Compliance Ready: Our in-house design team adapted her logo onto our pre-certified templates, solving the regulatory headache instantly.
The Outcome: A New Revenue Stream
Speed to Market: The brand went from concept to shelf in just 60 days.
Sales Velocity: The initial 1,500 bags sold out in 6 weeks directly at her salon counters.
Expansion: She is now expanding into functional pet toppers and has moved from digital printing to rotogravure printing (larger volume).
Start Small, Dream Big (Value for You)
Private label pet food with low MOQ doesn't mean low quality. It means smart business. We provide the same supply chain stability to our startup partners as we do to global giants. We know that today's 500-bag trial order is tomorrow's 40ft container shipment.
